The road to success isn’t just mapped—it’s paved with purpose.

At iiko, everything we do is rooted in Community, Adventure, and Purpose. We believe in building and strengthening the communities around us, embracing adventure—whether in uncharted ideas or unexplored places—and approaching every endeavor with deep intentionality.

The story of iiko is personal. In 2022, I experienced a ripple effect of milestones that caused an undeniable push to turn ideas into reality—for daughter, for my family’s future, and for something greater than myself.

Then, in February 2024, I lost my faithful furry companion, Chase, after 15 incredible years. He was more than just a pet—he was my family, a constant source of love, loyalty, and the embodiment of our core values. His passing left me in a way that words can’t fully capture, especially as I navigated the early months of fatherhood. It was a moment of reflection, a reminder to be intentional with the time we have and our path ahead.

That’s when iiko was born. A way to honor Chase’s legacy, iiko (pronounced ee-ko) means "good boy" in Japanese—a simple yet powerful tribute to the best and "goodest" dog there ever was. His spirit lives on in everything we do, reminding us to pause, embrace the moment, and approach life with the same joy and love he brought to everyone he met.